Mike Rotondo50% 25%

Boards

In the boardroom

Mike brings 30+ years of operating experience to the boardroom. He has scaled franchise systems, worked alongside private equity owners, and kept franchisees and brand aligned.

Board service

Current and past boards

Current · Board President
Camp Sunshine
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Current · Board Member
Clean Eatz
Past · Board Member
International Association of Trampoline Parks

Giving back

Camp Sunshine and the Flip Flop Challenge

Mike is Board President of Camp Sunshine in Casco, Maine, a retreat for children with life-threatening illnesses and their families.

Tropical Smoothie Cafe has supported the camp through National Flip Flop Day since 2007, raising more than $7.5 million. In 2015, as CEO, Mike walked the length of Manhattan handing out free smoothies to raise funds for the camp.

Flip Flop Challenge, New York City, 2015 · Video: Tropical Smoothie Cafe

Expertise

What Mike brings to a board

Franchise growth and developmentPrivate equity–backed brandsTurnaroundsFranchisee relationsUnit economicsConsumer and restaurant brandsTechnology-led growth

Owners and investors

What they say

“I've closely followed Mike's career over the past decade at Tropical Smoothie, and when the time came to bring in a CEO, I knew he would be perfect for the role.”
Tariq Farid
Founder, Edible Arrangements, on naming Mike CEO (2018)
“His leadership, knowledge and expertise in the fields of franchising and unit-level economics optimization align themselves with NRD Capital's core values.”
Aziz Hashim
Managing Partner, NRD Capital, on naming Mike CEO of Altitude (2020)

Recognition

Georgia Titan 100 Hall of Fame

Mike was named a Georgia Titan 100 honoree in 2023 and inducted into the Titan 100 Hall of Fame.

Mike Rotondo, Titan 100 Hall of Fame

Considering Mike for your board?