Keynote01
The Second Signature Standard
Building a culture franchisees would choose again, and why the strongest growth comes from owners who sign a second agreement.
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50% 30%Franchise CEO · Keynote Speaker · Board Director
Mike Rotondo
30+ years building franchise brands: Tropical Smoothie Cafe, Edible Arrangements, Altitude Trampoline Parks and, today, Skiptown.
315 → ~700
Tropical Smoothie Cafe units during his time as CEO
1,100+
units in the Edible Arrangements system he led as CEO
~90
Altitude parks, the world's #3 family entertainment franchise
$9M
raised by Skiptown in 2026 to expand into 10 states
Brand experience
About
About Mike
Mike Rotondo is CEO of Skiptown, a private equity–backed pet care franchise. He has led four franchise brands as CEO. At Tropical Smoothie Cafe, the system grew from 315 to about 700 units under his leadership. He is Board President of Camp Sunshine and speaks on franchise growth and leadership.
Speaking
Keynotes and workshops built on real franchise growth
Keynote02
Impossible Is Just an Opinion
First-hand stories from three decades of building franchise brands, with practical insights for franchisees and franchisors alike.
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Culture of Franchisee Profitability
A hands-on roundtable challenge on building a system where franchisee profitability drives decisions.
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They Signed. Now What?
A gamified, interactive roundtable with a live leaderboard on what happens after a franchisee signs.
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Mike on stage and on air
Boards & service
Board leadership
Camp Sunshine
Board President
Clean Eatz
Board Member
International Association of Trampoline Parks
Former Board Member
Georgia Titan 100
Honoree and Hall of Fame
In his words
“Growth and technology aren't separate strategies for us. They're the same strategy.”
— Mike Rotondo
Testimonials
What people say
“His presentation, "Impossible Is Just an Opinion," was engaging, inspiring, and highly relevant to our audience. … I would highly recommend him to any franchise organization seeking a respected industry leader who can inspire, educate, and deliver actionable insights to franchisees and franchisors alike.”
Jeff Young
Chief Development Officer, Barrio Burrito Bar
As featured in
Press
CNBCBloombergQSRFranchise TimesNation's Restaurant NewsFast CasualCharlotte Business JournalEntrepreneurFranchising Magazine USA