Mike Rotondo

Mike Rotondo has spent his career building franchise systems and the franchisee relationships that make them work.

Born and raised in Chicago, he paid his way through school working at Baskin-Robbins. He went on to operations and franchise leadership roles at Wendy's, HoneyBaked Ham and Arby's.

He joined Tropical Smoothie Cafe in 2008 and became CEO in 2012. Over the next six years:

• The brand grew from 315 to about 700 units and opened more than 345 cafes.
• Sales rose 36% over five years.
• In 2016 alone it signed more than 160 franchise agreements, over half of them with existing franchisees.

In 2018 he became the first CEO of Edible Arrangements, leading its 1,100+ unit system. From 2020 to 2024 he led Altitude Trampoline Parks for NRD Capital, growing it to nearly 90 parks, the world's third-largest family entertainment franchise. Its Endless Jumps membership reached 100,000 members. He also led the launch of The Pickle Pad for Indoor Active Brands.

Since December 2024 he has been CEO of Skiptown, a Charlotte-based dog daycare and boarding brand. Skiptown began franchising in 2025 and raised $9 million in 2026 to expand into 10 states.

Mike is Board President of Camp Sunshine in Casco, Maine, which serves children with life-threatening illnesses and their families. He also serves on the board of Clean Eatz. He is a Georgia Titan 100 honoree and Hall of Fame inductee, and co-author of Presentation Skills for Managers (McGraw-Hill). He lives in metro Atlanta.